The globalization of markets and companies, the impact of the possible recession, the emergence of the BRIC (Brazil, Russia, India, and China) economic bloc and the pressures for companies to become more environmentally sustainable define international business today. No companies are immune to such environmental forces. To cope adequately with this complex global environment, international managers need to be able to develop and implement successful strategies. International Business: Strategy and the Multinational Company is designed to provide students with the latest insights into the complexity of managing multinationals and domestic operations across borders.
Páginas : 528
Peso : 10mb.
Formato : PDF.
Edición : 1 edition
Año de Publicación :2010
ISBN : 978-0415800570
Editorial : Routledge
Autor: John B. Cullen, K. Praveen Parboteeah
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