Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
Páginas : 336
Peso : mb.
Formato : PDF.
Edición : Primera
Año de Publicación :2001
ISBN : 978-0139696947
Editorial : FT Press
Autor: Jonathan Cagan, Craig M. Vogel
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