Markets are changing fast. New markets are emerging, trading blocks are extending and communications channels about products and selling them are changing at a revolutionary pace. The signs of this change are everywhere in this text. Many people will use Principles of Marketing alongside its associated CDROM, Interactive Marketing. An increasing number of references are now Website addresses that anyone can access from their PC. Yet amid this turmoil some issues remain the same. Products change continuously, but the great brands shine through like storm-swept lighthouses: Coca-Cola, Nokia, Sony, BMW, Saab and Shell, to name but a few.
Páginas : 1036
Peso : 39 mb.
Formato : PDF.
Edición : Segunda
Año de Publicación :1999.
ISBN : 0-13-262254-8
Editorial : Prentice Hall Europe
Autor : Philip Kotler, Gary Armstong, John Saunders, Veronica Wong
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