MARKET RESPONSE MODELS ECONOMETRIC TIME SERIES ANALYSIS : BIBLIOTECA ALEIVE


MARKET RESPONSE MODELS ECONOMETRIC TIME SERIES ANALYSIS

We begin this chapter with an example of how a simple marketing system can be modeled. We next define empirical response models and discuss various modeling approaches. The relation of marketing management tasks to measures of effectiveness is then discussed. Finally, we present an approach to planning and forecasting based on market response models and show how ETS is instrumental to it.


486 pàg

Peso: 7 mb

Idioma:

Autor

Dominique M. Hanssens

Leonard J. Parsons

Randall L. Schultz



1 comentarios:

  1.   Anónimo

    28 de junio de 2011 a las 22:15

  2. link esta roto carguenlo de nuevo se les agradece por anticipacion

Publicar un comentario