There are three kinds of economics: curve-shifting, pop-art, and media. Formal theorizing favored by academic economists usually involves shifting curves on diagrams, so is called curve-shifting economics. Its technical character makes it suitable mainly to those seeking a university degree in economics. Pop-art economics is found in economics best-sellers. Although fun, it is too often harebrained. Media economics is the economics encountered on the business pages of newspapers or on television. This is what business people and interested laypersons need to know about economics and what undergraduate students should be learning about economics in addition to curve-shifting. It is the kind of economics a reader will learn from this book.
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Autor: Peter E. Kennedy
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